Is content important? (Steve Jobs interview)

This evening I was watching Steve Jobs: The Lost Interview. Essentially it’s the longest piece of interview material that the public has really seen. I sat down, and watched it, and certain things began to trigger in my brain. (Remember this interview was done in 1995). Services that have been ingrained in us such as Facebook, Blogging, iPods, MacBook Pros, Wi-Fi, Smartphones, Cloud computing, weren’t even on the radar. To give you an idea – if you aren’t much of a technophile – this was around the time that the internet started becoming a well-known concept and tool to the public. Before I digress too much let me turn the focus back to Jobs.

Steve Jobs The Lost Interview (2012). This show was recorded in 1995, or there about.

Steve Jobs The Lost Interview (2012). This show was recorded in 1995, or there about.

“People get very confused [and assume] the process is the content.”

What Jobs was talking about here, was eventually he had recruited a few hundred people (in the early days of Apple) people lost sight of what great content (or a great product) was. One example Steve gave indicated that Xerox went under because of this. What happened? Well, they had a monopoly in the copier market. In his words “So you make a better copier or a better computer, so what?” The people that can make the company more successful were in two spheres…Sales and Marketing. Therefore, the Sales and Marketing people end up running the companies. This means the product people get pushed away from the decision-making forums, and in time the company forgets what it is to make great products.


In a similar way this illustrates the difference between content and process. If you’re stuck in the same company for five years, as an example, you’ve become part of the process. Some of that is good – it gets things done – it helps the business continue making its money. However, when one gets absorbed by the process, you can easily lose sight of the content. “Am I producing good quality work? Does this work I’m producing mean something to me?” If you’re stuck in the process then questions like that may not even be apparent to you. Maybe it’s just a case of “Oh well, it’s a job it pays the bills. I’m not ecstatic about dragging my ass to work, but at least it’s something.” That’s a very bad rationalization for me.


The details matter. Of course they do! If it weren’t for them, we wouldn’t be in the career we are in the first place. What I think Jobs was getting at is if you care about the content, you care a great deal more about yourself…and ultimately where you are going.

What are your thoughts? Feel free to leave a comment or two! 🙂





Woes of a Twitter Kid

Recently I resurrected my Facebook account. I needed to keep abreast on the page my company has, and so (with great reluctance) I went and signed on again with my account.

For months now while my Facebook lay deactivated, I needed another crowd to be part of, so I took to tweeting every so often. After I while I go use the chaotic home page and the amount of scrolling my thumb endured on my iPhone. Yet I started to feel at home in this world.

I guess I was annoyed with people on Facebook, and when some people are your friends and acquaintances, you don’t really want to hear about their frivolous social meandering, and sometimes you’re too scared to delete them at the same time. If you delete them…then you’ll be totally alone. No one around to annoy you, or play the part of a tiny voice (you’d rather swat than kill). It’s a catch 22, really.

So after barring myself from Facebook lurkers, and cyberphants I went about adding (or ‘following’ to use the correct jargon) all the interesting people, continents and air-fares away that shared a common interest. It was fun and exciting, and although it wasn’t going to help me get laid any sooner, it was at least a giant play-toy to keep my energetic brain at bay.

Getting back onto Facebook I started thinking, aren’t these posts pointless? Did I really have the gumption to find this drivel interesting once-upon-a-time? I think I’ve grown old. When a social network no longer excites you, it’s time to hire extra pall bearers, since the chances are…you’re aging.

It this groovy and expanding world, it feels sacrilege to admits this, but Facebook started to feel…awkward. I’m not the social network whore I used to be. I’m thriving on little chirps because they make me feel at ease now.

Occasionally it can be mindless, but I love the way everything is shorter, succinct. You don’t have space to write pages and pages of awful poetry. You only have 160 characters, and you’d better make seriously special if you interested in holding my attention.



Keep your information hacker-free

I recently mentioned that I cut all ties with my social networks. During this process I realized that I need to beef my own personal security. I may not be a billionaire with a dozen off-shore investments, however, like anyone I’ve still got money in the bank. Having this said…It’s an absolute must that you have multiple passwords.

From time to time I set up Apple IDs for people (i.e. an account with iTunes online, that allows you to purchase Apps, Books, Music, etc). Often I get asked…”Well, can I just use the same password for my email and Apple ID?” My reply is sure you can, but that not very safe or clever. Rather spend some extra time one the Internet and invest in an App that remembers your passwords for you. An App I discovered on the App Store that does this very well is called oneSafe

It’s super user-friendly, and the extra bonus is you can add your Social Networking passwords (including various other accounts) to it such as Facebook, Twitter, Yahoo, Gmail, Pinterest, WordPress, and so the list continues. If you don’t have extra Benjamins lying around then you will most likely find a program for your computer that does a similar thing. The key thing to google is “eWallet” (minus the quotation marks). I found this useful App myself simply by typing in “remember passwords” (again without those beautiful quotes).

When I google something I always start out with a broad term, and sift through extra pages until I find exactly the thing I’m looking for. Sometimes the app you need isn’t always lurking in the first pages, and you need to punch a couple rounds into your trackpad to get to it. I’ve also included an excerpt from a fascinating article which also gives good advice on password protection. Click the link below if you want to read the full thing. Otherwise, good luck out there hopefully this will making you feel a little more safe. 😀

Until Apple fixes its porous iCloud security, here are some things you can do to protect yourself:

1. Make sure that you have a strong iCloud/Apple ID password. (Here’s how to change it).
Use unique passwords to protect different accounts (I recommend 1Password for this). If you’re using the same password for your online banking as your webmail account you’re asking to be hacked. At a minimum, use tiered passwords: a superstrong one for anything financial, another one for your email and a third for everything else.
2. Use a throwaway email address (that’s not linked to anything) for forms and retail-related spam. The less personal information that’s in it, the better.
3. Enable two-step verification on your Google account and protect it. Don’t use your primary email address for every retailer and web form that asks for it. (See #3 above.)
4. Buy a domain name, host it with an ISP you trust and set up email accounts on that domain for your high security/financial accounts. Use email accounts you control (not webmail) for high security applications and for password recovery.
5. Use different credit cards for Amazon and your Apple ID.
6. Back up your most important data to physical media that you control. Ideally two copies on-site and one off-site (at work, your parent’s or a friend’s house).

Click here to read the rest of the article.



Facebook interrogates our privacy

What’s on your mind?

I’m sure you have heard that one before. Everytime you log on to facebook this is the sentence that daunts you. People often simply add a few mudane facts, from anything to walking the dog, a strange dream they had, or what is currently happening to their taste of food. Sometimes I don’t want to read stupid shit, but since I did sign up for facebook, I do allow certain sentences to rain down on me. This is obviously dependant on the friends I’ve chosen to add.

Something else facebook does rather unconsciously, is turn more and more people into proud bloggers of their own universe. Let’s say that most people have no more than 500 friends each. By adding a status, whether it’s funny or not, you’re asking people to comment…often provoking an online war when that wasn’t your intention. We’re the new proud generation that don’t confront any more, but rather sulk and angrily blog on our iPhones in our bedroom.

There are adults doing this! I read an article in the local paper a few days back. It was based on an academic study of how social networking sites, like Twitter, are making us more lonely. An example the article gave was that at a funeral people were seen checking their blackberry’s for updates. Personal tragedies and mourning no longer have the same effect on us, they’re merely another sordid headline we just turn the page and carry on. This bothers me.

I can’t say I’m damning smartphones since I own an iPhone myself. Although, it feels to me that we’ve been outsmarted by our own gizmos. Social networking may gives us a voice, but perhaps we are bending our personalities to fit in with it all?

I suppose each generation has it’s own problems to conquer. Three brief examples that come to mind are the following:

1980s – The rise of heavy metal in the commercial arena. Now we have parents and churches blaming their kids for listening to devilish music; when all they wanted was to get together with a few friends, some booze, a bankie of weed and lose themselves in the music. Can you blame a few kids wanting to escape? (Its a pretty natural reaction to escape the fiery clutches of bad parenting.)

1990s – The pokemon craze lands. Now millions of kids are suckered into buying cutesy cartoon-studded paraphernalia. The headlines read that a kids jump off buildings or stick their fingers into plugs, claiming a pokemon told them to do it. It sounds idiotic but nonetheless still plausible, that a cartoon can empower a troubled kid and give them a warped sense of comfort.

2000s – Technology booms. Teenagers become addicted to texting and generally walk around with iPods growing out of there ears.

Now why did I choose to use these crazy examples? Well music and cartoons are all understandable when it comes to escape. The problem with technology is it spills over into the adult world as well. I’m in the IT industry so I am not totally against technology but when I see it changing certain nuances in our lives and our language it does make me wonder…are we managing it correctly?


poetry, Rantings, Thoughts, Uncategorized

Here’s a great comment on contemporary culture, and what we should really be considering. Every now and again I dose my self with some anti-establishment literature to soothe my soul.

This is just kick-ass nihilism! 😉


Poet: Andrew C.

Welcome to my-face-space-book, dot com

It’s a social network created by so-called experts

The finest in brainwash scientists teamed up

A collaboration in emancipating humanity from itself

Green bucks, vanity in a nutshell

Just to feel the built in wallets in their butt’s swell

Sometimes it makes my gut delve

But the thought stops it’s lingering

When I start fingering my keyboard

This is better than an MTV brand sea-shore

Full of three-hundred and thirty-three whores

times two

I can chat while getting my favorite corporation’s logo tattooed

on my-face-space

The book fell of the ledge in to the flaming pit

How does literature cooked taste?

How’s for a survey to find the answer?

Dan from Montana thinks it tastes like wal-mart cancer

Which, by the way, tastes delicious

Or so I’m told by Ex-Sex-Pistols bassist, Sid Vicious

But isn’t he dead?

Of course, but his name-sake was bought  by Macky-Fred 

Or was it Freddy-Mac, Goldman and Sachs? 

My-face feels like it just got taxed for it’s space

My face feels like it was attacked by a burning copy of The Grapes of Wrath

My, my… how it feels to be faceless

Lipless, tongue-less equals tasteless

Everything I held dear is make-shift

My-face-space-book, dot calm

Mind state;

raped and left for dead on the front lawn