Reviews, Technology

Apple Loses Control of It’s Core

Recently I bumped into a client who said to me “Don’t you hate what the AppStore (i.e. the iTunes Store) is doing to customers?” What he meant was that recently both the release of Final Cut Pro X and the new Lion OSX (10.7), were only possible if you surrendered to the App Store and first bought it there.

I understand what the AppStore has done for developers, in the sense it’s opened a pandora’s box of opportunity to provide customer with Exactly the software they require. You need to look no further than the fluidity the iPad has to offer. I saw online the other day someone has developed an app and a ‘periscope’ sort of stand, which turns the iPad into a TelePrompTer for news-readers.

Apple (for me, and most likely others share this same view) is about user-centric software and access. The whole idea behind the ‘i’ naming convention (e.g. iPad, iPod, iPhone, iMac, etc) is a symbol and promise of user empowerment. The one single letter that is used to start sentences, write love songs, and dismiss theories; the same character stands at the front of these big names in technology.

You just need to look at the ease of the user interface, the integrated search at your fingertips (Spotlight), and so forth to see the previously Apple is about the user more than I is about the software. Then the AppStore comes along, and starts dictating that they be the only portal for purchasing software.

The AppStore is very efficient and reliable, I have no complaints with the workings of it, although if they start dictating that every user needs to download a 3-4GB file for the new OS, I start to get a little nervous. Firstly people in countries with low bandwidth will suffer, and secondly the AppStore has become a sort of policeman for those entrepreneurs.

Well, that’s my impression thus far. Will Apple continue to strict us, as is gains more and more loyal supporters?